In 2008, I co-founded the world's most popular membership platform for Coachfocus groupa and we were powering over 58,000+ online communities and membership sites.
I am Laura Loebus, your mentor and sales/marketing coach
I have 15 years of sales experience in a number of different industries.
I have been able to exceed my sales targets for years while being awarded sales awards for overachievement. As a woman in sales, I know how hard it can be to break into this career. Sometimes it is hard to find the confidence you need – that is why I am here to help.
My love for sales started as a teenager – I had one year off before I decided what I wanted to do in college. I would walk up and down the street, handing out resumes. I remember how tired I was, but one day I met the manager of La senza and I was hired on the spot.
I was taught how to sell membership cards and was given $1 for each card I could sell when I checked customers out. In the next few weeks, I was able to sell more than anyone else on the floor and was given an award at the end of the year for top sales. Yes, it was retail, and it wasn’t my career aspiration, but it made me realize I had a skill that I was just figuring out.
I then landed a job at Echo Marketing solutions as a tele fundraiser – raising funds for charities like Plan Canada, St Jude hospital, sick kids and many more. The hiring manager interviewed me and made me record myself on the phone trying to sell. She came back after listening to my recording and said that I sounded like I did this for years and that I was hired. At that moment, I knew I had the talent to do sales on the phone and make a difference! Echo gave me so much experience on how to handle objections, bulld rappot, and have a target I needed to hit.
During my time at Echo I decided to go to Sheridan college for Advertising/Marketing Management. Throughout my time at Sheridan, for three years I learned so much crucial skills that would help me excel in my career for years to come. When it came to brand strategy, creative copywriting/branding, sales strategy, media planning/buying.
After working in a number of different industries and crushing my targets I’ve learned being in sales takes perseverance, courage and strength. As a woman I know how hard it can be.
Main skills
Saes/Marketing Strategy & Consulting
Researching audience needs
Search Marketing: SEO & PPC
Strong communication skills
Event Planning
Presenting ideas and copy to clients
Influencer Marketing
Email Marketing, Design & Dev
Social Media (Paid & Organic)
Values
Good design is good business
Share knowledge, ideas and skills
Cultivate love for education
Get to the root of the problem
Listen attentievly
Keep it simple (my favorite)
Learn and be curious
Focus on the key inputs

